Feedback is critical in businesses of every size. However, in small businesses, every decision has the capability of making or breaking the company. Also, all members of a small business usually have key roles to play and may also occasionally take on a variety of tasks to keep the business running smoothly.

Talking about feedback, a small business may not necessarily have a dedicated CX team to collect and analyze feedback. If you’re a small-scale business, you would be able to relate.

What small and growing businesses need is a feedback tool that:

• Allows creating and distributing surveys effortlessly
• Allows managing customer data effectively
• Allows analyzing data intelligently
• Doesn’t burn a hole in your pocket

The good news is that there are some really reliable and intelligent survey tools out there that allow you to create a free survey for different customer platforms without any hassle.

To save you a lot of research time and help you be confident about the tool you go for, we have put together the most popular and reliable tools with the rating and unique features of each free survey maker.

By the end of this article, you will have selected or at least shortlisted the top tools for your small business. Let’s get started.

Let's read about each software in detail.

1. Zonka Feedback

Zonka Feedback is one of the most helpful free customer feedback tools which is designed for customer-centric businesses, both small and large scale. It is multichannel customer feedback software that enables seeking feedback, looping in the team, and closing the feedback loop – all on the same platform.

Zonka Feedback goes beyond measuring feedback across the standard metrics NPS, CSAT, and CES. You can create short as well as long surveys based on the feedback platform and customer touchpoints. You can add a rating scale, MCQs, and even open-ended survey questions to collect qualitative feedback.

Key Features

Here are the key Zonka Feedback features:

• Code-free survey builder
• Three active surveys
• 25+ question types, including MCQs, rating scales, emoji scales, etc.
• 500+ survey templates
• Customizable surveys with images, videos, GIFs, etc.
• Multilingual surveys with over 30 languages
• Multichannel surveys
• Free website feedback widget, including popup surveys, feedback buttons, polls, etc.
• Real-time notifications
• Mobile-responsive surveys
• Unlimited members and unlimited responses
• Intelligent reporting and analysis

Rating

4.8

Free Option

Lifetime Free Customer Feedback Software Version Available

2. TypeForm

TypeForm has to be one of the most interactive free customer feedback tools if you are looking for surveys that engage your target audience. You can embed images, videos, icons, etc, in your survey forms. Moreover, you can create unique survey flows and tones in order to capture the most relevant customer feedback.

TypeForm also allows you to accept payment through its free customer feedback app. You can also schedule your surveys if you wish to clearly define a process.

Key Features

Here are the main features offered by TypeForm:

• Unlimited surveys with 10 questions and 10 responses per month
• Skip logic and hidden fields
• Templates
• Downloadable survey data
• Integration with business tools like Zapier, Slack, Mailchimp, HubSpot, etc.

Rating

4.7

Free Option

Lifetime Free Account Available

3. QuestionPro

QuestionPro is a community feedback tool that manages all kinds of feedback through a centralized customer feedback platform. You can collect the most accurate feedback data – both qualitative and quantitative – with the help of its branching feature. You can also customize your surveys with your brand theme to improve brand recall.

Key Features

Here are the primary features you can enjoy with the QuestionPro free customer feedback software:

• Unlimited free surveys with up to 300 responses per survey
• Access to 1 member
• 30+ question types
• Customized surveys for branding
• Skip logic
• Integration with Google Sheets
• Export feedback to CSV and XLS

Rating

4.7

Free Option

Lifetime Free Customer Feedback Software Version Available

4. SoGoSurvey

SoGoSurvey is among the top free customer feedback tools ideal for businesses of all sizes. So, if you’re using SoGoSurvey for your small business, you can continue using it even after you expand. The tool is known for its short learning curve. However, you cannot access integration benefits with the free plan. 

Key Features

Here are the main features offered by SoGoSurvey:

• Template bank with customizable reports
• Social media sharing
• One-click reports
• Built-in data analytics (Predictive Analytics)
• SSL encryption

Rating

4.7/5

Free Option

Lifetime Free Plan Available

5. SurveyMonkey

SurveyMonkey is a popular feedback tool. You can use SurveyMonkey customer feedback software free of cost with some limited features. However, the tool is excellent when it comes to data management. For example, you can access all your survey data on a single dashboard and analyze it with the help of graphs and charts.

Moreover, it is one of the easiest free customer feedback tools since it allows creating surveys without any coding required.

Key Features

Here are some of the primary features offered by SurveyMonkey:

• Up to 3 team members and 10 questions per survey
• 40+ short survey templates
• Real-time notifications
• 1 survey report filter

Rating

4.6

Free Version

Lifetime Free Customer Feedback Software Version Available

6. Formsite

Formsite is one of the simplest free customer feedback tools for small businesses that allows creating professional HTML survey forms. However, you can simply drag and drop to create your surveys from scratch or use readymade survey templates. You can also customize your surveys to match your branding theme.

You can share Formsite surveys through email or a link, or you can also directly embed customer surveys into your website.

Key Features

Here are the top features offered by Formsite:

• 5 surveys
• 10 responses per survey
• 100+ customizable templates
• Survey branding
• Real-time email notifications or alerts

Rating

4.5

Free Option

14-Day Free Trial Available

7. Alchemer

Alchemer is one of the well-established free customer feedback tools that small businesses can use. There are several free templates available that you can customize to achieve your purpose.

There is, however, a disadvantage of using the free version of Alchemer. You cannot download your old reports and data. Also, you will be able to only view the recent 12 hours of data.

Key Features

Here are the primary Alchemer features:

• Up to 5 contacts in email surveys
• API - 60 requests per minute
• Survey sharing through links and other platforms

Rating

4.5

Free Option

Lifetime Free Account Available

8. ProProfs Survey Maker

If you want to design engaging surveys to gather real-time customer feedback, then ProProfs Survey Maker is the best option. The tool offers free 100+ ready-to-use survey templates that you can customize using colors, fonts, and your company logo to create a fully personalized experience. You can share surveys via email or social media or embed them directly on your website.

Key Features

• Unlimited surveys with up to 10 responses
• Library of ready-to-use questions
• Integrations with WordPress, Salesforce, and Zendesk
• Skip Logic
• 20+ question types
• Advanced reporting with intelligent analytics

Rating

4.8

Free Option

Lifetime Free Version Available

Conclusion

There is no dearth of free customer feedback tools in the market today. What small businesses need is to find a tool that they can upgrade and continue using even after their requirements increase with the business growth.

So, do not look for the number of free surveys or the number of responses available with each survey. Rather, look for a tool that you can see using in the long term.